Nokia is one of the most favourite and most widely used mobile phone handset in Pakistan. If anyone thinks of a mobile phone, the first name that strikes in the mind is Nokia. Nokia has become a brand recognition over the last 10 years in Pakistan. Their strategy actually worked out by giving the low end and low price mobile phone handsets and give them in the hand of every Pakistani at the most affordable rates. I have few friends who have the Rs.1800 Nokia handset just because it has a flashlight.
Nielsen conducted a consumer survey to analyze the most popular brand in Pakistan and Nokia was the result with 84% people liking it.
Karachi – 25th May, 2011: Consumers have declared Nokia as Pakistan’s most loved and admired brand across all 11 categories. This was revealed in an exclusive Top 10 brands report compiled by Nielsen in partnership with Campaign, offering insights into Pakistan’s consumer base.
Mobile phone brand Nokia emerged as the top brand in Pakistan with 84% likes, according to The Nielsen Company’s research into the market whereby it conducted face-to-face interviews with consumers across 22 cities in four provinces. During the research, both males and females representing age bracket of 18yrs – 45yrs and income group A, B, C & D were covered. The question asked during the research was “What is your most favorite brand for a category?” Ranking was then determined through the number of respondents who chose the brand as their most favorite.
Expressing his views on the occasion, Imran Khalid Mahmood, Country GM, Nokia Pakistan & Afghanistan said “We are honored to be in 1st position in Nielsen’s research report. It is a proud moment for us that Nokia is not only recognized as the most favourite brand, but is also the most commonly used brand across various segments of the Pakistani population. We feel a sense of achievement in connecting so many Pakistani people every day from different walks of life. Nokia is highly committed to the Pakistani market and we hope to exceed consumer expectations going forward”.
Commenting on the achievement, Adeel Hashmi, Communications Manager, Nokia Pakistan & Afghanistan said “It is really an exciting moment for Nokia to be recognized as the Top brand in Pakistan by a reputable, independent research house. Nokia is committed to creating market-leading mobile products and services designed to offer consumers unrivalled choice and opportunity. Our commitment is to continue to connect Pakistani consumers to what matters most to them through new and exciting mobile experiences”.
Having achieved the top brand title in Brand Elections 2009 and Brand of the Year Awards 2009 & 2010, this is yet another remarkable feat for Nokia in Pakistan.
For further details on the survey please visit this link.